Fuzzy Numbers – The Need for Context When Counting Airshow Orders

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While hundreds of aircraft are announced during the week of the summer airshows, the reality is often a different picture.  Aircraft orders don’t happen overnight, even within a week.  They typically take months of preparation, analysis, and negotiations bringing into question exactly how so many deals get done during airshows. The answer is fairly obvious…

Finding the Market for the NMA/797 – Why Different Regions Need Different Aircraft

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It is impossible to please everyone.  Boeing is certainly being reminded of this as they define the market for the upcoming Middle of the Market aircraft, widely anticipated to become the 797. Looking at the distributions in passenger demand across four key markets for the aircraft, the subtleties of each market become apparent.  North America,…

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