Alaska Airlines should buy Hawaiian Airlines – Contrairy Analysis from 2019

Over four years ago, a collaborative analysis was created between Brett Snyder of Cranky Flier and Courtney Miller of Visual Approach Analytics. In that analysis, the case was made for a strategic merger between Alaska Airlines and Hawaiian Airlines.

Today – 1,501 days after the report was published – Alaska Airlines announced a merger with Hawaiian Airlines.

We present the original analysis published October 24, 2019, and pose a question to Alaska Airlines and Hawaiian Airlines:

What took so long?

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