/* ==========================================================================
   Visual Approach — marketing front end (development)
   Shared design system for all /development/ pages.
   Brand: amber #f6ae2d + navy #2f4858. Gotham Book (display) + Lato (text).
   ========================================================================== */

@font-face {
  font-family: 'Gotham Book';
  src: url('/content/themes/visualapproach-theme/fonts/GothamBook.otf') format('opentype');
  font-weight: 400;
  font-style: normal;
  font-display: swap;
}

:root {
  /* Brand */
  --amber: #f6ae2d;
  --amber-hover: oklch(0.76 0.15 70);
  --amber-ink: oklch(0.52 0.115 64);      /* amber for small text on light: >= 4.5:1 */
  --amber-wash: oklch(0.965 0.035 80);
  --navy: #2f4858;
  --navy-deep: oklch(0.27 0.035 235);
  --navy-wash: oklch(0.955 0.012 235);

  /* Chart palette (matches the AIM chart library) */
  --steel: oklch(0.68 0.075 245);
  --rust: oklch(0.47 0.13 32);

  /* Neutrals, tinted toward navy */
  --ink: oklch(0.25 0.02 235);
  --ink-2: oklch(0.42 0.02 235);
  --ink-3: oklch(0.52 0.015 235);
  --rule: oklch(0.9 0.008 235);
  --rule-strong: oklch(0.8 0.012 235);
  --paper: oklch(0.992 0.002 235);
  --paper-2: oklch(0.972 0.005 235);
  --slide: #fff;                          /* chart images are exported on white */

  /* Type */
  --font-display: 'Gotham Book', 'Lato', system-ui, sans-serif;
  --font-text: 'Lato', system-ui, -apple-system, 'Segoe UI', sans-serif;

  --step-5: clamp(2.5rem, 1.55rem + 4.1vw, 4.75rem);
  --step-4: clamp(2rem, 1.45rem + 2.3vw, 3.25rem);
  --step-3: clamp(1.5rem, 1.25rem + 1.1vw, 2.125rem);
  --step-2: clamp(1.25rem, 1.15rem + 0.4vw, 1.5rem);
  --step-1: 1.1875rem;
  --step-0: 1.0625rem;
  --step--1: 0.9375rem;
  --step--2: 0.8125rem;
  --label: 0.75rem;

  /* Space (4pt) */
  --space-3xs: 4px;
  --space-2xs: 8px;
  --space-xs: 12px;
  --space-sm: 16px;
  --space-md: 24px;
  --space-lg: 32px;
  --space-xl: 48px;
  --space-2xl: 64px;
  --space-3xl: 96px;
  --section: clamp(64px, 5rem + 4vw, 144px);

  --gutter: clamp(16px, 4vw, 48px);
  --max: 1240px;
  --radius: 2px;

  --ease-out: cubic-bezier(0.22, 1, 0.36, 1);
}

/* ---------- Base ---------- */
*,
*::before,
*::after { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; scroll-padding-top: 96px; }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-text);
  font-size: var(--step-0);
  line-height: 1.6;
  font-kerning: normal;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}

img { display: block; max-width: 100%; height: auto; }
[hidden] { display: none !important; }

h1, h2, h3, h4, p, ul, ol, figure, blockquote, dl, dd { margin: 0; }
ul[role='list'], ol[role='list'] { list-style: none; padding: 0; }

a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: 0.2em; }

:focus-visible { outline: 2px solid var(--navy); outline-offset: 3px; }

.skip-link {
  position: absolute; left: var(--space-sm); top: -100px; z-index: 100;
  background: var(--navy); color: #fff; padding: var(--space-2xs) var(--space-sm);
}
.skip-link:focus { top: var(--space-sm); }

.visually-hidden {
  position: absolute !important; width: 1px; height: 1px; overflow: hidden;
  clip: rect(0 0 0 0); white-space: nowrap;
}

.wrap { width: min(100% - 2 * var(--gutter), var(--max)); margin-inline: auto; }

.tnum { font-variant-numeric: tabular-nums; }

/* ---------- Type roles ---------- */
.display {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: var(--step-5);
  line-height: 1.04;
  letter-spacing: -0.02em;
  color: var(--navy);
  text-wrap: balance;
}
.h2 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: var(--step-4);
  line-height: 1.08;
  letter-spacing: -0.015em;
  color: var(--navy);
  text-wrap: balance;
}
.h3 {
  font-family: var(--font-display);
  font-weight: 400;
  font-size: var(--step-3);
  line-height: 1.15;
  letter-spacing: -0.01em;
  color: var(--navy);
  text-wrap: balance;
}
.h4 {
  font-family: var(--font-text);
  font-weight: 700;
  font-size: var(--step-1);
  line-height: 1.3;
  color: var(--ink);
}
.lede {
  font-size: var(--step-1);
  line-height: 1.55;
  color: var(--ink-2);
  max-width: 58ch;
  text-wrap: pretty;
}
.prose { max-width: 66ch; color: var(--ink-2); }
.prose p + p { margin-top: 1em; }
.prose strong { color: var(--ink); }

/* Echoes the footer line of the AIM chart library slides */
.label {
  font-family: var(--font-text);
  font-weight: 700;
  font-size: var(--label);
  line-height: 1.3;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-2);
}
.label--amber { color: var(--amber-ink); }

/* Highlight used on key phrases — amber marker under navy text */
.mark {
  background-image: linear-gradient(transparent 70%, var(--amber) 70%, var(--amber) 88%, transparent 88%);
  background-repeat: no-repeat;
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
  padding-inline: 0.04em;
}

/* ---------- Links & buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: var(--space-2xs);
  min-height: 48px;
  padding: 0 var(--space-md);
  border-radius: var(--radius);
  font-family: var(--font-text);
  font-weight: 700;
  font-size: var(--step--1);
  letter-spacing: 0.01em;
  text-decoration: none;
  cursor: pointer;
  transition: background-color 180ms var(--ease-out), color 180ms var(--ease-out), border-color 180ms var(--ease-out);
}
.btn--primary { background: var(--amber); color: var(--navy-deep); border: 1px solid var(--amber); }
.btn--primary:hover { background: var(--amber-hover); border-color: var(--amber-hover); }
.btn--ghost { background: transparent; color: var(--navy); border: 1px solid var(--rule-strong); }
.btn--ghost:hover { border-color: var(--navy); }
.btn--on-dark { background: transparent; color: #fff; border: 1px solid oklch(1 0 0 / 0.35); }
.btn--on-dark:hover { border-color: #fff; }

.arrow-link {
  display: inline-flex; align-items: baseline; gap: 0.4em;
  width: fit-content; justify-self: start;
  font-weight: 700;
  font-size: var(--step--1);
  color: var(--navy);
  text-decoration: none;
  background-image: linear-gradient(var(--amber), var(--amber));
  background-size: 100% 1px;
  background-position: 0 100%;
  background-repeat: no-repeat;
  padding-bottom: 2px;
  transition: background-size 220ms var(--ease-out);
}
.arrow-link::after { content: '→'; transition: transform 220ms var(--ease-out); }
.arrow-link:hover { background-size: 100% 2px; }
.arrow-link:hover::after { transform: translateX(3px); }
.arrow-link[href^='http']:not([href*='visualapproach'])::after { content: '↗'; }

/* ---------- Announcement strip ---------- */
.strip {
  background: var(--navy-deep);
  color: oklch(0.93 0.01 235);
  font-size: var(--step--2);
}
.strip .wrap {
  display: flex; flex-wrap: wrap; align-items: center; gap: var(--space-2xs) var(--space-sm);
  min-height: 40px; padding-block: var(--space-2xs);
}
.strip__tag {
  font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; font-size: 0.6875rem;
  color: var(--navy-deep); background: var(--amber); padding: 2px 8px; border-radius: var(--radius);
}
.strip a { color: #fff; font-weight: 700; text-decoration-color: var(--amber); }
.strip a:hover { text-decoration-thickness: 2px; }

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in oklch, var(--paper) 94%, transparent);
  backdrop-filter: saturate(1.4) blur(10px);
  border-bottom: 1px solid var(--rule);
}
.site-header .wrap {
  display: flex; align-items: center; justify-content: space-between; gap: var(--space-md);
  min-height: 76px;
}
.brand { display: block; flex-shrink: 0; }
.brand img { width: 184px; height: auto; }

.nav { display: flex; align-items: center; gap: var(--space-lg); }
.nav__list { display: flex; gap: var(--space-md); list-style: none; margin: 0; padding: 0; }
.nav__list a {
  display: block; padding-block: var(--space-2xs);
  font-size: var(--step--1); font-weight: 700; color: var(--ink-2); text-decoration: none;
  border-bottom: 2px solid transparent;
  transition: color 160ms, border-color 160ms;
}
.nav__list a:hover { color: var(--navy); border-bottom-color: var(--rule-strong); }
.nav__list a[aria-current='page'] { color: var(--navy); border-bottom-color: var(--amber); }
.nav__actions { display: flex; align-items: center; gap: var(--space-md); }
.nav__login { font-size: var(--step--1); font-weight: 700; color: var(--ink-2); text-decoration: none; }
.nav__login:hover { color: var(--navy); }
.nav__actions .btn { min-height: 42px; }

.nav-toggle {
  display: none;
  align-items: center; gap: var(--space-2xs);
  min-height: 44px; padding: 0 var(--space-sm);
  background: none; border: 1px solid var(--rule-strong); border-radius: var(--radius);
  font: 700 var(--step--1) var(--font-text); color: var(--navy); cursor: pointer;
}
.nav-toggle__bars { position: relative; width: 16px; height: 10px; }
.nav-toggle__bars::before,
.nav-toggle__bars::after {
  content: ''; position: absolute; left: 0; right: 0; height: 2px; background: currentColor;
  transition: transform 200ms var(--ease-out), top 200ms var(--ease-out);
}
.nav-toggle__bars::before { top: 0; }
.nav-toggle__bars::after { top: 8px; }
.nav-toggle[aria-expanded='true'] .nav-toggle__bars::before { top: 4px; transform: rotate(45deg); }
.nav-toggle[aria-expanded='true'] .nav-toggle__bars::after { top: 4px; transform: rotate(-45deg); }

@media (max-width: 1024px) {
  .js .nav-toggle { display: inline-flex; }
  .js .nav {
    position: absolute; left: 0; right: 0; top: 100%;
    flex-direction: column; align-items: stretch; gap: 0;
    background: var(--paper);
    border-bottom: 1px solid var(--rule);
    padding: var(--space-sm) var(--gutter) var(--space-lg);
    box-shadow: 0 24px 40px -24px oklch(0.25 0.02 235 / 0.25);
    visibility: hidden; opacity: 0; transform: translateY(-8px);
    transition: opacity 200ms var(--ease-out), transform 200ms var(--ease-out), visibility 0s linear 200ms;
  }
  .js .nav.is-open { visibility: visible; opacity: 1; transform: none; transition-delay: 0s; }
  .nav__list { flex-direction: column; gap: 0; }
  .nav__list a { padding-block: var(--space-sm); border-bottom: 1px solid var(--rule); font-size: var(--step-1); }
  .nav__list a[aria-current='page'] { border-bottom-color: var(--rule); color: var(--navy); }
  .nav__list a[aria-current='page']::before { content: ''; display: inline-block; width: 8px; height: 8px; background: var(--amber); margin-right: 10px; vertical-align: 2px; }
  .nav__actions { justify-content: space-between; padding-top: var(--space-md); }
  .no-js .site-header .wrap { flex-wrap: wrap; padding-block: var(--space-sm); }
  .no-js .nav { flex-wrap: wrap; }
}
@media (max-width: 480px) {
  .brand img { width: 156px; }
}

/* ---------- Sections ---------- */
.section { padding-block: var(--section); }
.section--tint { background: var(--paper-2); }
.section--tight { padding-block: calc(var(--section) * 0.6); }
.section + .section:not(.section--tint) { border-top: 1px solid var(--rule); }
.section--tint + .section { border-top: 0; }

.section-head { display: grid; gap: var(--space-sm); margin-bottom: var(--space-xl); max-width: 760px; }

/* ---------- Page hero (sub-pages) ---------- */
.page-hero { padding-block: clamp(56px, 4rem + 4vw, 128px) clamp(48px, 3rem + 3vw, 96px); }
.page-hero__inner { display: grid; gap: var(--space-md); max-width: 900px; }
.page-hero .display { font-size: clamp(2.25rem, 1.5rem + 3.2vw, 4rem); }
.page-hero__actions { display: flex; flex-wrap: wrap; gap: var(--space-sm); margin-top: var(--space-sm); }

/* ---------- Slide frame (chart images) ---------- */
.slide {
  background: var(--slide);
  border: 1px solid var(--rule);
  border-radius: var(--radius);
  overflow: hidden;
  aspect-ratio: 16 / 9;
}
.slide img { width: 100%; height: 100%; object-fit: contain; }
.figcaption {
  display: flex; flex-wrap: wrap; justify-content: space-between; gap: var(--space-2xs) var(--space-md);
  margin-top: var(--space-xs);
  font-size: var(--step--2); color: var(--ink-3);
}

/* ---------- Offer index (numbered rows) ---------- */
.offers { border-top: 1px solid var(--rule-strong); }
.offer {
  position: relative;
  display: grid;
  grid-template-columns: 5.5rem minmax(0, 1.1fr) minmax(0, 1fr) 2.5rem;
  gap: var(--space-md) var(--space-lg);
  align-items: start;
  padding-block: var(--space-xl);
  border-bottom: 1px solid var(--rule-strong);
  text-decoration: none;
  color: inherit;
  isolation: isolate;
}
.offer::before {
  content: ''; position: absolute; inset: 0 calc(var(--gutter) * -0.5); background: var(--paper-2);
  opacity: 0; transition: opacity 240ms var(--ease-out); z-index: -1;
}
.offer:hover::before { opacity: 1; }
.offer__num {
  font-family: var(--font-display); font-size: var(--step-3); line-height: 1; color: var(--amber-ink);
  font-variant-numeric: tabular-nums;
}
.offer__title { font-family: var(--font-display); font-size: var(--step-3); line-height: 1.1; color: var(--navy); }
.offer__desc { margin-top: var(--space-xs); color: var(--ink-2); max-width: 44ch; }
.offer__for { margin-top: var(--space-sm); }
.offer__items { list-style: none; padding: 0; display: grid; gap: var(--space-2xs); color: var(--ink); }
.offer__items li { display: flex; gap: var(--space-xs); align-items: baseline; }
.offer__items li::before { content: ''; flex: none; width: 6px; height: 6px; background: var(--amber); transform: translateY(-2px); }
.offer__go {
  justify-self: end; font-size: var(--step-2); color: var(--navy); line-height: 1;
  transition: transform 240ms var(--ease-out);
}
.offer:hover .offer__go { transform: translateX(6px); }
@media (max-width: 860px) {
  .offer { grid-template-columns: 3rem minmax(0, 1fr); padding-block: var(--space-lg); }
  .offer__items { grid-column: 2; }
  .offer__go { display: none; }
}

/* ---------- Research list (date / title / dek) ---------- */
.rlist { list-style: none; padding: 0; margin: 0; border-top: 1px solid var(--rule-strong); }
.rlist li { border-bottom: 1px solid var(--rule); }
.rlist a {
  display: grid; grid-template-columns: 6.5rem minmax(0, 1fr) auto; gap: var(--space-2xs) var(--space-md);
  align-items: baseline;
  padding-block: var(--space-md);
  text-decoration: none; color: inherit;
}
.rlist__date { font-size: var(--step--2); color: var(--ink-3); font-variant-numeric: tabular-nums; font-weight: 700; letter-spacing: 0.02em; }
.rlist__title { font-weight: 700; font-size: var(--step-1); line-height: 1.3; color: var(--ink); transition: color 160ms; }
.rlist__dek { grid-column: 2; color: var(--ink-2); font-size: var(--step--1); margin-top: 2px; }
.rlist__type { grid-column: 3; grid-row: 1; font-size: var(--label); font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-3); white-space: nowrap; }
.rlist a:hover .rlist__title { color: var(--navy); text-decoration: underline; text-decoration-color: var(--amber); text-decoration-thickness: 2px; }
@media (max-width: 640px) {
  .rlist a { grid-template-columns: minmax(0, 1fr); gap: var(--space-3xs); }
  .rlist__dek, .rlist__type { grid-column: 1; grid-row: auto; }
  .rlist__type { order: -1; }
}

/* ---------- Quotes ---------- */
.quote-lead {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 1.1rem + 1.6vw, 2.5rem);
  line-height: 1.22;
  letter-spacing: -0.01em;
  color: var(--navy);
  max-width: 30ch;
  text-wrap: balance;
}
.quote-lead::before { content: '“'; color: var(--amber); margin-left: -0.45em; padding-right: 0.05em; }
.quote-lead::after { content: '”'; color: var(--amber); }
.cite { display: grid; gap: 2px; margin-top: var(--space-md); font-style: normal; }
.cite__name { font-weight: 700; color: var(--ink); }
.cite__org { font-size: var(--step--1); color: var(--ink-3); }

.quotes { display: grid; grid-template-columns: repeat(auto-fit, minmax(260px, 1fr)); gap: var(--space-xl) var(--space-lg); }
.quotes blockquote { border-top: 1px solid var(--rule-strong); padding-top: var(--space-md); }
.quotes blockquote p { color: var(--ink-2); }

/* ---------- People ---------- */
.people { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: var(--space-xl) var(--space-lg); }
.person { display: grid; grid-template-columns: 88px minmax(0, 1fr); gap: var(--space-md); align-items: start; }
.person img {
  width: 88px; height: 88px; object-fit: cover; object-position: 50% 25%;
  border-radius: var(--radius); filter: grayscale(1) contrast(1.05);
  transition: filter 300ms var(--ease-out);
}
.person:hover img { filter: none; }
.person__name { font-weight: 700; font-size: var(--step-1); line-height: 1.25; }
.person__role { font-size: var(--step--2); font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--amber-ink); margin-top: 4px; }
.person__note { margin-top: var(--space-xs); color: var(--ink-2); font-size: var(--step--1); }

/* ---------- Name strip ---------- */
.names {
  display: flex; flex-wrap: wrap; align-items: baseline; gap: var(--space-sm) var(--space-lg);
  list-style: none; padding: 0; margin: 0;
}
.names li { font-weight: 700; font-size: var(--step--1); letter-spacing: 0.04em; color: var(--ink-2); }

/* ---------- Closing CTA ---------- */
/* The 737 streamgraph is exported on white, so the closer sits on the slide white */
.closer { background: var(--slide); overflow: hidden; }
.closer .wrap { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: var(--space-lg); align-items: center; }
.closer__art { aspect-ratio: 2560 / 1230; overflow: hidden; margin-right: calc(var(--gutter) * -1); }
.closer__art img { width: 100%; height: auto; -webkit-mask-image: linear-gradient(90deg, transparent 12%, #000 42%); mask-image: linear-gradient(90deg, transparent 12%, #000 42%); }
.closer__inner { display: grid; gap: var(--space-md); }
.closer__actions { display: flex; flex-wrap: wrap; align-items: center; gap: var(--space-sm) var(--space-lg); margin-top: var(--space-sm); }
@media (max-width: 860px) {
  .closer .wrap { grid-template-columns: minmax(0, 1fr); }
  .closer__art { margin-right: 0; }
}

/* ---------- Footer ---------- */
.site-footer { background: var(--navy-deep); color: oklch(0.86 0.012 235); font-size: var(--step--1); }
.site-footer a { color: #fff; text-decoration: none; }
.site-footer a:hover { text-decoration: underline; text-decoration-color: var(--amber); }
.footer-top {
  display: grid; grid-template-columns: 1.4fr repeat(3, 1fr); gap: var(--space-xl) var(--space-lg);
  padding-block: var(--space-2xl) var(--space-xl);
}
.footer-brand p { margin-top: var(--space-sm); max-width: 32ch; line-height: 1.55; }
.footer-brand .wordmark { font-family: var(--font-display); font-size: 1.25rem; color: #fff; letter-spacing: 0.02em; }
.footer-brand .wordmark span { color: var(--amber); }
.footer-col h2 { font-size: var(--label); font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--amber); margin-bottom: var(--space-sm); }
.footer-col ul { list-style: none; padding: 0; margin: 0; display: grid; gap: var(--space-2xs); }
.footer-bottom {
  display: flex; flex-wrap: wrap; justify-content: space-between; gap: var(--space-sm);
  padding-block: var(--space-md) var(--space-lg);
  border-top: 1px solid oklch(1 0 0 / 0.14);
  font-size: var(--step--2); color: oklch(0.78 0.012 235);
}
.footer-bottom ul { display: flex; flex-wrap: wrap; gap: var(--space-md); list-style: none; padding: 0; margin: 0; }
@media (max-width: 860px) { .footer-top { grid-template-columns: 1fr 1fr; } .footer-brand { grid-column: 1 / -1; } }

/* ---------- Brand-swap demo (Slide Library) ---------- */
.swap { display: grid; gap: var(--space-sm); }
.swap__stage { position: relative; }
.swap__stage img { transition: filter 500ms var(--ease-out); }
.swap__footer {
  position: absolute; left: 0; right: 0; top: 90.6%; height: 6.4%;
  display: flex; align-items: center; justify-content: space-between;
  padding-inline: 5.5% 4.5%;
  background: #fff;
  font-family: var(--font-text); font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase;
  font-size: clamp(6px, 0.95cqi, 12px);
  color: #333;
  opacity: 0; transition: opacity 400ms var(--ease-out);
}
.swap__stage { container-type: inline-size; }
.swap__footer b { display: inline-flex; align-items: center; gap: 0.7em; letter-spacing: 0.08em; }
.swap__footer b::before { content: ''; width: 1.8em; height: 1.8em; border-radius: 50%; background: currentColor; }
.swap[data-theme='client'] .swap__stage img { filter: hue-rotate(140deg) saturate(0.68); }
.swap[data-theme='client'] .swap__footer { opacity: 1; color: oklch(0.4 0.11 5); }
.swap[data-theme='mono'] .swap__stage img { filter: grayscale(1) contrast(1.08); }
.swap[data-theme='mono'] .swap__footer { opacity: 1; color: #222; }
.swap__controls { display: flex; flex-wrap: wrap; align-items: center; gap: var(--space-xs); }
.seg { display: inline-flex; border: 1px solid var(--rule-strong); border-radius: var(--radius); padding: 3px; background: var(--paper); }
.seg button {
  min-height: 38px; padding: 0 var(--space-sm);
  border: 0; border-radius: var(--radius); background: transparent;
  font: 700 var(--step--2) var(--font-text); color: var(--ink-2); cursor: pointer;
  transition: background-color 160ms, color 160ms;
}
.seg button:hover { color: var(--navy); }
.seg button[aria-pressed='true'] { background: var(--navy); color: #fff; }
.swap__note { font-size: var(--step--2); color: var(--ink-3); }

/* ---------- Pricing table ---------- */
.plans { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); border-top: 1px solid var(--rule-strong); }
.plan { padding: var(--space-lg) var(--space-md) var(--space-lg) 0; border-bottom: 1px solid var(--rule); display: grid; gap: var(--space-xs); align-content: start; }
.plan + .plan { padding-left: var(--space-md); border-left: 1px solid var(--rule); }
.plan__price { font-family: var(--font-display); font-size: var(--step-3); color: var(--navy); line-height: 1.1; font-variant-numeric: tabular-nums; }
.plan__price small { font-family: var(--font-text); font-size: var(--step--2); color: var(--ink-3); letter-spacing: 0; }
.plan ul { list-style: none; padding: 0; margin: var(--space-2xs) 0 0; display: grid; gap: 6px; font-size: var(--step--1); color: var(--ink-2); }
.plan li::before { content: '— '; color: var(--amber-ink); }
.plan--feature .plan__name::after { content: 'Includes Slide Library'; display: table; margin-top: 6px; font-size: 0.625rem; letter-spacing: 0.12em; text-transform: uppercase; color: var(--navy-deep); background: var(--amber); padding: 2px 6px; border-radius: var(--radius); vertical-align: 2px; }
@media (max-width: 720px) {
  .plan, .plan + .plan { padding-left: 0; border-left: 0; }
}

/* ---------- Direction A components (home hero, memo, figure, free list) ---------- */
.hero { padding-block: clamp(48px, 2rem + 5vw, 128px) clamp(56px, 3rem + 4vw, 120px); }
.hero .wrap { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(40px, 6vw, 96px); align-items: end; }
.hero__main { display: grid; gap: var(--space-md); }
.hero__main .display { margin-top: var(--space-2xs); }
.hero__main .display .line { display: block; }
.hero__actions { display: flex; flex-wrap: wrap; align-items: center; gap: var(--space-sm) var(--space-lg); margin-top: var(--space-sm); }

.memo { background: var(--slide); border: 1px solid var(--rule); border-top: 3px solid var(--navy); border-radius: var(--radius); padding: var(--space-lg) var(--space-lg) var(--space-md); }
.memo__head { display: flex; justify-content: space-between; gap: var(--space-sm); padding-bottom: var(--space-sm); border-bottom: 1px solid var(--rule); }
.memo__title { font-family: var(--font-display); font-size: var(--step-2); color: var(--navy); line-height: 1.2; margin-top: var(--space-md); }
.memo ol { list-style: none; padding: 0; margin: var(--space-md) 0 0; display: grid; gap: var(--space-md); counter-reset: call; }
.memo li { display: grid; grid-template-columns: 2rem minmax(0, 1fr); gap: var(--space-xs); counter-increment: call; }
.memo li::before { content: counter(call); font-family: var(--font-display); font-size: 1.75rem; line-height: 1; color: var(--amber); }
.memo li strong { display: block; font-size: var(--step-0); line-height: 1.35; color: var(--ink); }
.memo li span { display: block; font-size: var(--step--1); color: var(--ink-2); margin-top: 4px; line-height: 1.5; }
.memo__foot { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: var(--space-xs) var(--space-md); margin-top: var(--space-lg); padding-top: var(--space-sm); border-top: 1px solid var(--rule); font-size: var(--step--2); color: var(--ink-3); }

.proof { border-top: 1px solid var(--rule); border-bottom: 1px solid var(--rule); padding-block: var(--space-lg); }
.proof .wrap { display: grid; grid-template-columns: auto minmax(0, 1fr); gap: var(--space-sm) var(--space-xl); align-items: baseline; }
.proof .names li { color: var(--ink-2); }
.proof .names--small li { font-weight: 400; letter-spacing: 0; }

.figure .wrap { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(32px, 5vw, 80px); align-items: center; }
.figure__text { display: grid; gap: var(--space-md); }
.figure__stat { display: flex; gap: var(--space-lg); padding-block: var(--space-sm); border-block: 1px solid var(--rule); }
.figure__stat div { display: grid; gap: 2px; }
.figure__stat b { font-family: var(--font-display); font-weight: 400; font-size: var(--step-3); color: var(--navy); line-height: 1; font-variant-numeric: tabular-nums; }
.figure__stat span { font-size: var(--step--2); color: var(--ink-3); }
.figure__links { display: grid; gap: var(--space-xs); justify-items: start; }

.free .wrap { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 7fr); gap: clamp(32px, 6vw, 96px); align-items: start; }
.free__intro { position: sticky; top: 120px; display: grid; gap: var(--space-md); }
.free__sub { margin-top: var(--space-2xl); }
.free__sub .label { display: block; margin-bottom: var(--space-sm); }

.voices__lead { display: grid; grid-template-columns: minmax(0, 8fr) minmax(0, 4fr); gap: var(--space-xl); align-items: end; margin-bottom: var(--space-2xl); }

.team-head { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: end; gap: var(--space-md); margin-bottom: var(--space-xl); }

@media (max-width: 960px) {
  .hero .wrap, .figure .wrap, .free .wrap, .voices__lead { grid-template-columns: minmax(0, 1fr); }
  .free__intro { position: static; }
  .proof .wrap { grid-template-columns: minmax(0, 1fr); }
}
@media (max-width: 480px) {
  .memo { padding: var(--space-md); }
  .figure__stat { gap: var(--space-md); }
}

/* ---------- Sub-page components ---------- */

/* Columns with a top rule — "who we advise", principles */
.ruled-cols { display: grid; grid-template-columns: repeat(auto-fit, minmax(230px, 1fr)); gap: var(--space-xl) var(--space-lg); }
.ruled-cols > * { border-top: 2px solid var(--navy); padding-top: var(--space-md); display: grid; gap: var(--space-sm); align-content: start; }
.ruled-cols h3 { font-family: var(--font-display); font-weight: 400; font-size: var(--step-2); line-height: 1.2; color: var(--navy); }
.ruled-cols p { color: var(--ink-2); font-size: var(--step--1); }
.ticks { list-style: none; padding: 0; margin: 0; display: grid; gap: var(--space-2xs); font-size: var(--step--1); color: var(--ink); }
.ticks li { position: relative; padding-left: 1rem; }
.ticks li::before { content: ''; position: absolute; left: 0; top: 0.62em; width: 6px; height: 6px; background: var(--amber); }

/* Numbered deliverable rows */
.rows { border-top: 1px solid var(--rule-strong); }
.row {
  display: grid; grid-template-columns: 4.5rem minmax(0, 4fr) minmax(0, 6fr); gap: var(--space-xs) var(--space-lg);
  padding-block: var(--space-lg); border-bottom: 1px solid var(--rule);
  align-items: baseline;
}
.row__num { font-family: var(--font-display); font-size: var(--step-2); color: var(--amber-ink); font-variant-numeric: tabular-nums; }
.row__title { font-family: var(--font-display); font-weight: 400; font-size: var(--step-2); line-height: 1.2; color: var(--navy); }
.row__desc { color: var(--ink-2); max-width: 60ch; }
@media (max-width: 760px) {
  .row { grid-template-columns: 3rem minmax(0, 1fr); }
  .row__desc { grid-column: 2; }
}

/* Process steps */
.steps { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: var(--space-xl) var(--space-lg); counter-reset: step; }
.steps li { counter-increment: step; display: grid; gap: var(--space-xs); align-content: start; }
.steps li::before {
  content: counter(step, decimal-leading-zero);
  font-family: var(--font-display); font-size: var(--step-4); line-height: 1; color: var(--amber);
  padding-bottom: var(--space-sm); border-bottom: 1px solid var(--rule-strong); margin-bottom: var(--space-xs);
}
.steps h3 { font-weight: 700; font-size: var(--step-1); color: var(--ink); }
.steps p { color: var(--ink-2); font-size: var(--step--1); }

/* Research catalogue table */
.catalog { width: 100%; border-collapse: collapse; font-size: var(--step--1); }
.catalog th { text-align: left; font-size: var(--label); font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-3); padding: 0 var(--space-md) var(--space-sm) 0; border-bottom: 1px solid var(--rule-strong); }
.catalog td { padding: var(--space-md) var(--space-md) var(--space-md) 0; border-bottom: 1px solid var(--rule); vertical-align: baseline; color: var(--ink-2); }
.catalog td:first-child { font-weight: 700; font-size: var(--step-0); color: var(--ink); width: 26%; }
.catalog td:last-child { white-space: nowrap; font-variant-numeric: tabular-nums; color: var(--ink); padding-right: 0; }
.catalog .free { display: inline-block; font-size: 0.6875rem; font-weight: 700; letter-spacing: 0.12em; text-transform: uppercase; background: var(--amber); color: var(--navy-deep); padding: 1px 6px; border-radius: var(--radius); margin-left: 6px; vertical-align: 1px; }
@media (max-width: 720px) {
  .catalog thead { display: none; }
  .catalog tr { display: grid; gap: 4px; padding-block: var(--space-md); border-bottom: 1px solid var(--rule); }
  .catalog td { padding: 0; border: 0; width: auto !important; white-space: normal !important; }
  .catalog td:last-child { color: var(--ink-3); font-size: var(--step--2); font-weight: 700; letter-spacing: 0.06em; }
}

/* Split: text + visual */
.split { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(32px, 5vw, 88px); align-items: center; }
.split--even { grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); align-items: start; }
.split__text { display: grid; gap: var(--space-md); align-content: start; }
@media (max-width: 960px) { .split, .split--even { grid-template-columns: minmax(0, 1fr); } }

/* Format cards (two options side by side, flat) */
.formats { display: grid; grid-template-columns: repeat(auto-fit, minmax(280px, 1fr)); gap: var(--space-lg); }
.format { background: var(--slide); border: 1px solid var(--rule); border-radius: var(--radius); padding: clamp(24px, 3vw, 40px); display: grid; gap: var(--space-sm); align-content: start; }
.format__tag { font-family: var(--font-display); font-size: var(--step-4); line-height: 1; color: var(--navy); }
.format__plan { font-size: var(--step--2); font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; color: var(--amber-ink); }

/* Chart gallery */
.gallery { display: grid; grid-template-columns: repeat(auto-fit, minmax(min(100%, 440px), 1fr)); gap: var(--space-xl) var(--space-lg); }
.gallery figure { display: grid; gap: var(--space-xs); }
.gallery figcaption { font-size: var(--step--2); color: var(--ink-3); display: flex; justify-content: space-between; gap: var(--space-sm); }
.gallery figcaption b { color: var(--ink); font-weight: 700; }

/* Full bios */
.bios { display: grid; gap: var(--space-2xl); }
.bio { display: grid; grid-template-columns: 180px minmax(0, 1fr); gap: var(--space-lg) clamp(24px, 4vw, 64px); padding-top: var(--space-xl); border-top: 1px solid var(--rule-strong); }
.bio img { width: 180px; height: 180px; object-fit: cover; object-position: 50% 25%; border-radius: var(--radius); filter: grayscale(1) contrast(1.05); }
.bio__name { font-family: var(--font-display); font-size: var(--step-3); color: var(--navy); line-height: 1.1; }
.bio__role { margin-top: var(--space-2xs); }
.bio .prose { margin-top: var(--space-md); }
@media (max-width: 640px) {
  .bio { grid-template-columns: minmax(0, 1fr); }
  .bio img { width: 120px; height: 120px; }
}

/* Wide art band (737 streamgraph) */
.art-band { background: var(--slide); border-block: 1px solid var(--rule); }
.art-band__img { aspect-ratio: 2560 / 1230; overflow: hidden; max-width: 1400px; margin-inline: auto; }
.art-band__img img { width: 100%; height: auto; }

/* ---------- Motion ---------- */
@media (prefers-reduced-motion: no-preference) {
  .js [data-reveal] { opacity: 0; transform: translateY(14px); transition: opacity 700ms var(--ease-out), transform 700ms var(--ease-out); transition-delay: calc(var(--i, 0) * 90ms); }
  .js [data-reveal].is-in { opacity: 1; transform: none; }
}
@media print {
  .js [data-reveal] { opacity: 1 !important; transform: none !important; }
  .strip, .site-header, .site-footer { display: none; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { transition-duration: 0.01ms !important; animation-duration: 0.01ms !important; }
}