The Evolution of Basic Economy – an Update

A Window into the Competitive Playbooks of the Airlines

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Low Cost Carriers were a thorn in the side of the legacy carriers long before the industry felt the need to add the term “Ultra”. With networks built on maximizing revenue through connectivity, the legacy carriers became prime targets of low cost airlines who could fly point-to-point for low fares with their low cost structure….

The Redemption of the 757

How the US Airlines Finally Realized its Extraordinary Capabilities

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The market opportunities of new aircraft programs are often constrained by the limitations of the past. These new designs tend to be evaluated on current networks, drawn to circumvent the now outdated limitations of the older fleets. It can take years for operators to realize the full potential of an aircraft as they slowly discover…

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